AI Usage Policy

At Beauty Abundance Empire Ltd, trading as BeautyXLish, we are committed to transparency, trust, and responsible innovation. This AI Usage Policy explains how we use artificial intelligence (AI) tools in the course of delivering our services, and how that may impact our clients, potential clients, website visitors, and social media
followers. Within this policy We” and “Us”, refers to the Company, Beauty Abundance Empire Ltd, a UK limited company registered under company number 15702716 with registered office at 124 City Road, London, EC1V 2NX.

1. How We Use AI This policy sets out how we use artificial intelligence (AI) tools responsibly and legally within the business and how we use it, amongst other things, to protect our copyright and ensure that client data is protected.
We may use AI-based tools to support or enhance aspects of our business, including but not limited to:

● Content creation (e.g. blogs, emails, captions)
● Creation of images and designs
● Idea generation and market research
● Customer support or communication (e.g. auto-replies, suggested responses)
● Internal productivity tasks (e.g. scheduling, admin, creating summaries)

All AI-generated content is reviewed and edited by a human before being shared
with clients or published publicly, unless clearly stated otherwise.

2. AI and Personal Data We will never knowingly input sensitive or data which is personally identifiable client data into public AI platforms without a clear legal basis and safeguards in place. All personal data processed using AI is handled in compliance with GDPR. In particular, we:

● Limit data shared with external processors
● Ensure AI tools are subject to appropriate data protection agreements
● Do not use AI to make fully automated decisions that have legal or significant
outcomes without human review. For our full data privacy policy please view that on our website. If you have questions
about how your data is used, you may contact us via email.

3. Transparency and Responsibility

AI helps us improve speed and efficiency, however, we remain fully responsible for the accuracy, legality, and appropriateness of everything that we create using AI, including any outputs and for all of the services that we deliver. If AI has been used to generate any part of a deliverable, we disclose this when appropriate and when legally required to do so.

4. Limitations of AI Use

AI-generated content may occasionally contain factual inaccuracies, outdated information, or lack context. While we strive for high-quality, human-reviewed outputs, we recommend clients use their own judgment and verify any important information provided.

5. Your Rights and Choices

If you prefer that we do not use AI tools in relation to your project or data, please let us know when you engage our services. We will make reasonable efforts to accommodate such requests. We will notify you if we are not able to remove AI from our service delivery.

6. Policy Updates

This policy may be updated from time to time to reflect changes in technology, regulation, or our business practices. The latest version will always be available on our website.

Terms and Conditions

Introduction.

These terms and conditions relate to our various different products and services. Please ensure that you are reviewing the correct section whilst our ethos remains the same across the business, there are slight variations to the terms and so we have separated out our terms, click here to read our terms relating to:

1. Product purchases from our website
2. Course and education purchases from our website
3. Teeth whitening in person appointments at our salon

The following terminology applies to these terms and conditions: “Customer”, “User” “You” and “Your” refers to you, the person accessing this website and you as a purchaser. “The Company”, “Ourselves”, , “We” and “Us”, refers to the Company, Beauty Abundance Empire Ltd, a UK limited company registered under company number 15702716 with registered office at 124 City Road, London, EC1V 2NX, trading as BeautyXLish. It is important that you are aware that the regulations around the provision of teeth whitening services differ in different parts of the world. Some countries require those performing the treatment to be a qualified dentist. There are regulations and requirements around the percentage level of peroxide in the whitening products. Guidance around the area specific information is covered within our courses but we provide no guarantees that you will be able to provide teeth whitening services in your area. Please speak to us before purchasing if you have questions relating to the regulations in place for teeth whitening services where you are based.

2 – COURSE AND EDUCATION

PURCHASES FROM OUR WEBSITE

a. Online Self-Paced Digital Training Courses:

We have worked hard to create digital products which are of a high standard and which create industry leading training for teeth whitening technicians.

The details of exactly what is included in each one of our courses is set out on our website. Be sure to read the specifics on each sales page as this details what is and isn’t included. We have different packages with online training only or online training plus products.

How to use and access our course: On successful completion of your purchase, you will gain instant access to our online portal where you will find the training material and resources. At the point of purchase you will select the course which you want to enrol in and the duration of time over which you will pay for the course. The price of the online courses grants you access for 12 months and you have 12 months to complete the course from the date of purchase. If you chose to spread the cost you are not purchasing a subscription, you are agreeing to make all of the payments and pay the entire fee, whether or not you complete or use the course over the 12 month access period. Should you require additional time to complete the course please get in touch, additional fees for extended access may apply. Refunds: As you will receive instant access to the course you will not be entitled to receive a refund if you change your mind, so do check that you are purchasing
the correct course to meet your needs and please get in touch with us by email
beforehand to ask any questions. Your other statutory rights to a refund remain in
place in the usual way.
Technical Difficulties or Product Issues: Should you have any problems with
downloading your file or be unable to access the download please email us, placing ‘Tech Query’ in the subject field and send your email to lish@beautyxlish.com. If you have an issue with any of the products supplied with your course, please get in touch via email and we will support you. Important Disclaimers and limitations: Please be aware that you are purchasing a digital product only. You will not receive a physical product unless a product kit is purchased and there will be no 1:1 or group training. Should you require further support get in touch and we can advise you of the options to work with us further, additional fees will apply. We are a UK based company and we provide information which is correct and up to
date at the time of publication. It is your responsibility to ensure that you understand and comply with the rules and regulations of the country where you are based, as some rules may differ. For UK, USA and Canada based students specifically, there is a module in the course which sets out key legal and regulatory considerations for those operating in the UK, USA and Canada. This module is useful for all students
as it shares information about legal and regulatory topics which you can be used as a starting point for rules in your jurisdiction. We do not operate as lawyers or trained regulatory agents, all of the information shared within the course is information only and we provide no guarantees as to accuracy or completeness regarding any regulatory interpretation, enforcement, or suitability for individual business decisions, whether covered or omitted within the course. We cannot provide any guarantee as to the outcomes achieved when taking our
courses. No content within our courses shall be construed as financial or legal advice. Should
you need financial or legal support you should seek advice from a professional
based in your jurisdiction.
In using our services you will be required to create an account and login details. The
email address you select for your login should be kept up-to-date and accurate along
with all other information you provide to us. You are responsible for the safety of this
information and should keep your password private. You are not permitted to share
your login information with third parties to utilise the products or services you have
purchased from us. We reserve the right to suspend or terminate your use of our
services and to take legal action should any of our terms be breached.
To the extent permitted by law, the total liability we may owe to you in connection
with or arising out of your use of our products and these terms shall not exceed the
total amount you have paid to use any of our products.
Intellectual Property: Please be advised that we reserve all rights to our intellectual
property across all of our training. This means that whilst you are permitted to view
and learn from the material and use the methodologies that we teach you within your
business, you are not permitted to take any element of our training and teach it to
others or pass it off as your own. Neither are you permitted copy, distribute, adapt,
edit, share or sell any of our products with third parties. Should you wish to utilise our
training resources and/or methodologies, please get in touch for licensing
opportunities.
b. 1:1 and Group Training Courses
In addition to our online courses we provide industry leading training in-person either
1:1 or in small groups (usually of no more than four people).
At the time of booking your place on an in-person course you will be required to
provide a non-refundable booking fee. In booking your place on a specific course
you will be granted a place on a course on a specific date and time and your place
will be held, preventing others from booking. Therefore, the non-refundable booking
fee is non-refundable in all circumstance, even in instances where you change your mind, unless our “Book with confidence 48hr rule” applies. “Book with confidence 48hr rule”: If you provide notification via email that you
wish to cancel and that email is sent within 48 hours after you book, you cancel your place on the course and you will be permitted to a full refund, unless the course is due to begin within less than 10 days and then the below cancellation terms and fees will apply. Payment of fees and Cancellation: A non-refundable booking fee is paid upon enrolment. The remaining balance is to be settled in full prior to or on the day of the
student’s first training/course day.
Should the student wish to cancel the training, the following fees will apply:
● Training course/s cancelled with more than 10 days prior to the first day of the
student’s training, the non-refundable deposit is retained and no further fees
are due.
● Training course/s cancelled less than 10 days but more than 48 hours prior to
the first day of the student’s training course, the student will be charged 50%
of the tuition fee which must be paid on the date the training course was due
to start.
● Training course/s cancelled 48 hours, or less, prior to the first day of the
student’s training course, the student will be charged 100% of the tuition fee
which must be paid on the date the training course was due to start.
Once training course has commenced, you are committed to the full paid amount of
the tuition fee in full, even if you later decide to not continue or complete the training
course, for any reasons.
Termination: We reserve the right to terminate this enrolment agreement under the
following conditions:
● Failure to abide for any of the criteria listed in the regulations; or
● Action upon a complaint by our employees or educators; or
● If the educator deems the situation as unsafe, threatening and poses a risk to
the educator and students health, safety and wellbeing.
In all circumstances we reserve the right to cancel an enrolment at our discretion.
Where termination arises as a result of an issue caused by a student, we reserve the
right not to provide a refund. Any refunds due in connection with termination are at
our sole discretion and are dependent on the circumstances.
COVID-19 Sick Notice / Snap Lockdown: If a student is not feeling well, or is sick
prior / during the training course, the student is required to notify the educator
immediately.
We are accommodating as best we can however if due to the circumstances and we
are unable to continue operating as per normal we will reschedule students
enrolment dates. Those that are unable to reschedule will still receive their kit and
credit towards future services and/or our online training. Any credit must be
redeemed within six months of issue.
If the students training dates are affected by a snap lockdown or are unable to make
the training dates due to COVID-19, we will do our best accommodate and
reschedule your training dates to match your best availability. We do require as much
notice as possible. If we are unable to meet a date to reschedule your in-person
training dates, you will be enrolled to our online training, and all services will be
delivered remotely no refunds or partial refunds will be given.
Conduct: Where you join a group training programme you are requested and
required to treat all participants respectfully. We do not tolerate inappropriate
behaviour which may include bullying, racism or sexism of any kind. We reserve the
right to remove any participant from the course due to behaviour which does not
align with our ethos.
We will not be held responsible for the behaviour or actions of any other participant.
Should your behaviour be deemed offensive or inappropriate, we reserve the right to
remove you from the platform and/or support channels with immediate effect.
You are requested and required to respect every participant’s confidentiality and
intellectual property rights. We will not be responsible for the actions of any other
participants, including for any disclosures made by any other based on information
which has been shared within the group sessions or the support group.
Intellectual Property and Ownership: All training materials remain the property of
Beauty Abundance Empire and are not to be reproduced or distributed. You have the
right to use the materials as learning tools but you are not permitted to duplicate or
provide copies to third parties. We retain and reserve all of our copyrights.
Further, you are not permitted to use the trainings, including those available in the
learning portal and those delivered in person, to teach or train others, or to use our
platform, style or materials to create your own similar services.
Confidentiality: We will not sell, share, or rent your personal information to any third
party or use your e-mail address for unsolicited mail. Any emails sent by this
Company will only be in connection with the provision of agreed services and
products.
Disclaimers, exclusions and limitations of liability: The aim of our courses and
training is to provide you training and skills so that you can offer teeth whitening
services. As a business owner, your business is individual and personal to you and
whilst the strategies and techniques which we will provide are tested, it is not
intended that you will watch a video or read a workbook and that you will instantly
add a service to your website and be fully booked overnight. We cannot guarantee
any level of success from any of our courses.
We reserve the right to provide our products and services to any customers of our
choice. Such customers may represent a competitor in your chosen field or industry
and we offer no exclusivity as to access or any liability to you in connection with the
use of our platform by your competitors.
We have no liability to you for any loss of profit, loss of business, business
interruption or loss of business opportunity.
We make no guarantees or claims as to the success of any user or student. Each
individual is unique and their business and processes are unique to them. The aim is
that by working through the training material and resources and taking advantage of
all of the elements which the course has to offer, you will have new information,
strategies and techniques to create a successful business.
It is important that you are aware that the regulations around the provision of teeth
whitening services differ in different parts of the world. Some countries require those
performing the treatment to be a qualified dentist. There are regulations and
requirements around the percentage level of peroxide in the whitening products.
Guidance around the area specific information is covered within our courses but we
provide no guarantees that you will be able to provide teeth whitening services in
your area. Please speak to us before purchasing if you have questions relating to the
regulations in place for teeth whitening services where you are based.
From time to time, we will share testimonials and success stories. Not all students
achieve the same level of revenue success; some students will not generate any
revenue. We cannot guarantee any specific level of success or income. You should
not rely on any results shared or any testimonials as an indication of what success
you may create.
All information provided will be general information and guidance and will not be
bespoke advice. We are not responsible for any action or inaction which you take as
a result of the information within the platform. We are not responsible for any loss of
opportunity or any investments which you make.
We are not responsible for any commercial agreements between you and your
customers. We do not monitor your service deliverability and have no responsibility
to you in this regard.
No content within our courses shall be construed as financial or legal advice. Should
you need financial or legal support you should seek advice from a professional
based in your jurisdiction.
In using our services you will be required to create an account and login details. The
email address you select for your login should be kept up-to-date and accurate along
with all other information you provide to us. You are responsible for the safety of this
information and should keep your password private. You are not permitted to share
your login information with third parties to utilise the products or services you have
purchased from us. We reserve the right to suspend or terminate your use of our
services and to take legal action should any of our terms be breached.
To the extent permitted by law, the total liability we may owe to you in connection
with or arising out of your use of our products and these terms shall not exceed the
total amount you have paid to use any of our courses.
From time to time, we may provide training and resources from third-party experts.
Whilst these experts are carefully selected, we provide no guarantees or
representation that the information that third-party experts provide is accurate.
Should you wish to work with an expert whom you are introduced to via the platform,
then you do so at your own risk and you should complete your own due diligence.
We provide no representations or warranties in respect of any experts. Should there
be a referral or commission agreement in place with any experts that will be
transparently disclosed.
The information on this web site is provided on an “as is” basis. To the fullest extent
permitted by law, we:
● exclude all representations and warranties relating to this website and its
contents or which is or may be provided by any affiliates or any other third
party, including in relation to any inaccuracies or omissions in this website
and/or the Company’s literature;
● exclude all liability for damages arising out of or in connection with your use of
this website. This includes, without limitation, direct loss, loss of business or
profits (whether or not the loss of such profits was foreseeable, arose in the
normal course of things or you have advised this Company of the possibility of
such potential loss), damage caused to your computer, computer software,
systems and programs and the data thereon or any other direct or indirect,
consequential and incidental damages.
We do not exclude liability for death or personal injury caused by its negligence. The
above exclusions and limitations apply only to the extent permitted by law. None of
your statutory rights as a consumer are affected.
Privacy, Security and our use of AI
When using our services you agree to do so in accordance with applicable data
protection legislation. You are responsible for ensuring that your client’s data is
protected in accordance with data protection, security and privacy legislation which
may apply differently to different users depending on where they reside. This
includes the requirement to ensure that you have valid consent on behalf of your
clients for any data storage, including the use of special category data and including
the use of cookies or similar technologies. Where required, you must ensure that you
have a privacy policy and cookies policy which is compliant with the necessary laws
and regulations.
For details of how we use AI in our delivery of our services to you, please see our AI
policy.
Management & maintenance, changes and updates
We are committed to delivering the highest level of service and therefore our
products and services are subject to change. Whilst we aim for our training
resources to be always available, we make no guarantees as to the availability of
any of our digital courses at any specific time. Where we plan to remove access to
part of a product or service we will, where possible, provide advance notice.
However, we retain the right to alter and amend our offers at any time as required.
From time to time, we will have to maintain and upgrade our system. During those
periods we will provide as much notice as possible and aim to limit any downtime to
only that which is strictly necessary. Where possible we shall provide you with
advanced notice of technical downtime. We shall not be liable to you for any losses
during periods of planned or unplanned downtime.
General
We intend to rely on the written terms set out in these terms and conditions for the
services that we provide to you in the delivery of the platform. These written terms
shall constitute the entire agreement between us.
Should there be any conflict between these terms and any payment gateway, these
terms shall prevail.
We may update these terms and conditions from time to time for legal or regulatory
reasons or to allow the proper operation of your service. Any changes will be notified
to you as soon as possible.
If any provision or part-provision of these terms and conditions is or becomes invalid,
illegal or unenforceable, it shall be deemed modified to the minimum extent
necessary to make it valid, legal and enforceable. If such modification is not
possible, the relevant provision or part-provision shall be deemed deleted. Any such
modification or deletion shall not affect the validity and enforceability of the rest of
these terms and conditions.
In the event of a dispute, both parties agree to attempt to resolve the issue through
negotiation and, if unsuccessful, where appropriate, through mediation before
resorting to litigation. There is no requirement to mediate but this should be
considered by the parties before litigation is initiated.
These Terms are governed by the laws of England & Wales. The Courts of England
& Wales have exclusive jurisdiction for any matter and proceedings arising out of the
use of the platform.

Introduction

These Terms of Purchase (“Terms”) set out how you (the User) can make purchases from our Site. Please read them carefully. The following terminology applies to these terms and conditions: “Customer”, “User” “You” and “Your” refers to you, the person accessing this website and you as a purchaser. “The Company”, “Ourselves”, , “We” and “Us”, refers to the Company, Beauty Abundance Empire Ltd, a UK limited company registered under company number 15702716 with registered office at 124 City Road, London, EC1V 2NX, trading as BeautyXLish. We pride ourselves in providing a high level of customer service and ensuring that you are clear in respect of all of your rights relating to your purchase. Ahead of making any purchase you will be asked to tick a box on our Site which says; “I Accept the Terms and Conditions of Sale”. In ticking that box, you will be accepting
the terms set out here.
We are based in the UK and our Terms of Purchase are governed by UK legislation.
We can offer international shipping and our digital documents can be downloaded worldwide.
The Terms of Use for our website and our Privacy Statement can be found on
separate pages. It is always our aim that you will be fully satisfied with your purchase. Should you have any questions about your purchase we will be happy to assist. Purchase Terms for Teeth Whitening Products For the individual detail and specification of each product, please see the product
description which accompanies each product listing. Please note that we take all
reasonable steps and care to ensure that all details, product descriptions and prices of products are accurate. Although we aim to keep this Site as up-to-date as possible, the information available on the Site may not reflect the availability position
at exactly the moment you place an order.
Images of products on our Site are for illustrative purposes only. We make every
effort to ensure that images are captured and displayed accurately but we cannot
guarantee that the products are displayed accurately on your device. The products
that you order and the packaging of the products may vary from the images on the
Site.
Cancellation Rights
As a consumer purchasing online you have the legal right to cancel your order with
us. Your right to cancel begins on the date you place your order and ends 14
calendar days from the day after you receive the product, as long as the product has
not been opened or used in any way.
You need not provide a reason for cancelling your order; however, you must email us
to cancel your order. Where possible please include your order number in the
correspondence. We will then respond by email to confirm that we have received notification of cancellation.
In circumstances where you have already received your products, you will be required to package up the item and return it at your own cost. All products must be returned in their original packaging and condition, plus any additional packaging for
returns. We reserve the right to reduce the amount of any refund offered to reflect
any reduction in the value of the product which is caused by the way it is handled or
returned by you. Following receipt of the returned products we will arrange for a
refund to be returned to the card used for the purchase. Please allow up to 14 days
for the refund to show on your bank statement. You will receive a refund for the price
paid for the product and the original delivery charges but you will not receive a
refund for the cost of returning the product to us.
You must return the products within 14 days of the cancellation being confirmed.
Return items should be sent to the address provided when your cancellation notice is
accepted.
If we have not yet dispatched the product before you cancel then we will process
your refund within 14 days of your cancellation.
If you only cancel the order in respect of some and not all of the products ordered then you will not receive a refund in respect of the delivery charges.
Exclusions Please note that whilst we provide refunds in accordance with the Consumer Contracts (information, Cancellation and Additional Charges) Regulations 2013, as set out above, as permitted by that legislation, we are unable to accept refunds of
the following:
1. Items which cannot be returned for health and hygiene reasons, unless the
returned to us unused and in a fully resealable condition with all hygienic
seals in place and unbroken;
2. Items which are personalised or made to your specification;
3. Products which are liable to deteriorate or expire rapidly.
Faulty Goods: Nothing in these Terms affects your legal rights in respective of
products which are defective or not as described. If you think a product is defective
or mis-described then please email us with a detailed description of the fault and, if
possible, photographs of any wear and tear or similar damage to the products.
All returns made as potentially defective will be examined once they have been
received by us and we will notify you via email to confirm if you are entitled to a
refund. Faulty goods will be replaced with a like for like replacement where possible.
If you are entitled to a refund this will be provided within 30 days of when we notify
you via email that you are entitled to a refund. If you are entitled to a refund as a
result of a defective product, you will receive a full refund of the price paid for the
product, the original delivery charges and the cost of returning the product to us.
Pricing: The prices are as quoted on the website for each item. The product pricing
excludes delivery charges which will be added to the total amount at the checkout.
We may change our prices at any time but changes will not affect any order in
respect of which we have already sent you an order confirmation.
It is always possible, despite our best efforts, that some products listed on our Site
may be incorrectly priced. We will normally check prices as part of our dispatch
procedures so that, where a product's correct price is less than our stated price, we
will charge you the lower amount when dispatching the product to you. If a product's
correct price is higher than the price stated on our Site, we will contact you to inform
you of the error and give you the option of either continuing your purchase of the
product at the correct price or cancelling your order. If we are unable to contact you
using the details you provided during the order process, we will treat your order as
having been cancelled and notify you in writing. We are under no obligation to
provide any product to you at an incorrect (lower) price if the pricing error is obvious
and unmistakeable and could have reasonably been recognised by you as a
mis-pricing.
Delivery: Unless you are purchasing an item on pre-order, delivery will take place
within 7 calendar days of the date of the order confirmation. If we do not deliver your
product within 7 calendar days or within the other time period agreed between us,
you may contact us to cancel your order. We are not responsible for delays outside
of our control. We will contact you as soon as possible to let you know of any delay
which may occur to your order and we will take steps to minimise the effect of the
delay.
If you provide to us any instructions relating to the delivery of your order (including,
without limitation, instructions to leave the products in a particular place, outhouse or
with a neighbour), you are responsible for ensuring the accuracy of these
instructions and we shall not be liable to you in relation to any loss of or damage to
the product resulting from our following of your instructions. Delivery will be complete
when we deliver the product to the address you gave us or in accordance with your
other instructions.
International Delivery: We deliver to certain countries outside of the UK. Please
contact us by email to check whether we can deliver to your required location.
Orders to locations outside the UK may be subject to import duties and taxies. You
will be responsible for payment of such amounts which are not set by us but set by
each location. Please contact your local customs office for further information before
placing your order.
Warranty and Liability: We warrant to you that any product purchased from us will,
for at least a period of six months from the date of delivery, be of satisfactory quality,
free from material defects and reasonably fit for all the purposes for which products
of the kind are commonly supplied.
We will not be liable for any defect in the product arising from fair wear and tear,
failure by you to follow specific care instructions, wilful damage, abnormal storage,
accident, negligence by you or any third party or any alteration or repair made by you
or a third party.
Our liability for any losses you suffer as a result of us breaking these Terms is limited
to the purchase price of the product you purchased and any losses which are a
foreseeable consequence of us breaking these Terms. Losses are foreseeable if
they are an obvious consequence of a breach or they were contemplated by you and
us at the time the purchase was made.
We do not exclude or limit in any way our liability:
1. For death or personal injury caused by our negligence;
2. Under section 2(3) of the Consumer Protection Act 1987;
3. For breach of the terms implied by sections 12 to 15 of the Sale of Goods Act
1979;
4. For fraud or fraudulent misrepresentation; or
5. For any matter for which it would be illegal for us to exclude, or attempt to
exclude, our liability.
We supply products for domestic and private use. Whilst we can supply product for
you to use within your business, you agree not to use any products for re-sale
purposes. We have no liability to you for any loss of profit, loss of business, business
interruption or loss of business opportunity.
Additional Circumstances: Should you consider that you have grounds to obtain a
refund which are not set out above you should email us to set out your refund
request. All refunds are provided in accordance with your statutory rights.
Law and Jurisdiction: These Terms and any claim or dispute arising in relation to
any purchase will be governed by English law. You and we agree that the courts of
England and Wales shall have non-exclusive jurisdiction to settle any such claim or
dispute.

Introduction

Beauty Abundance Empire Ltd is limited company, incorporated and registered in England
and Wales under company number 1570271615702716 with registered office at 124 City
Road, London, EC1V 2NX. (‘Beauty Abundance Empire’, ‘we’, ‘our’, ‘us’ in this privacy
statement).
Beauty Abundance Empire, also trading as BeautyXLish, is responsible for collecting,
processing, storing and safe-keeping personal and other information as part of providing a
service and carrying out our regular business activities. We manage personal information in
accordance with data protection legislation including the Data Protection Act 2018.
Any questions regarding our processing of personal data should be directed to us via email.
Data processing principles
We take protecting online privacy and data security seriously. Please read the whole of this
statement carefully as it sets out our approach to processing personal data including what
information we may collect from you, how we may use it, store it and protect it, and your
rights as a data subject.
Our Privacy Statement outlines our approach to any kind of data processing where we are
acting as a data controller or co-controller (including collection, use, transfer, storage and
deletion) of personally identifiable information (any information that may be used to identify a
physical person, and any other information associated therewith) about natural persons. This
statement applies to our processing of data collected through any means, actively as well as
passively, from persons located anywhere in the world.
We are guided by the following principles when processing data:
1. We will only collect data for specific and specified purposes;
2. We will not collect data beyond what is necessary to accomplish those purposes; we
will minimise the amount of information we collect from you to what we need to
deliver the services required;
3. We will collect and use your personal information only if we have sensible business
reasons for doing so, such as making available to you our services and products;
4. We will not use your data for purposes other than those for which it was collected,
accepted as stated within our policy, or with your prior consent;
5. We will seek to verify and/or update your data periodically and we will accept
requests from you for amendment of the data held;
6. We will apply high technical standards to make our processing of data secure;
7. Except otherwise stated, we will not store data in identifiable form longer than is
necessary to accomplish its purpose or as required by law.
What information we collect
In accordance with Data Protection Legislation we only collect and process information
which we require to meet the specific purposes as stated above. The information we may
collect about you could include, but is not limited to:
1. Contact details;
2. Personal details and identifiers;
3. Bank details and financial information;
4. Details about your occupation and business;
5. Details about your lifestyle and social circumstances;
6. Your aspirations and career ambitions;
7. Personal development goals and targets;
8. Details about how you use our website including technical data such as IP address.
If you are receiving one of our teeth whitening services, we may ask for special category
data if necessary for delivery of a particular service or product, such as medical information.
Any such special category data will only be collected with your express consent and will be
handled in line with ICO best practice guidelines for special category data. As per our Data
Processing Principles we will only ask for information that is necessary to deliver our
services, and therefore we encourage you not to provide us with personal data or special
category data which we do not ask for.
How we collect, use and share personal data
Most personal information is provided directly and voluntarily by you when you engage with
us in order to enquire about, or purchase, our services or products. We will collect
information from you when:
1. You sign up to our newsletter or mailing list;
2. You purchase a product from our website;
3. You book an appointment;
4. You book onto a course, event or programme we are running;
5. You contact us for information via our website or social media channels, by phone or
email;
6. You post on our social media channels, website or blog;
7. You work with us in a commercial capacity.
We may also collect personal information about you from third party sources, such as when
you choose to connect your social media accounts with our Site or log in through a social
media platform such as Facebook or Instagram. However, we will only use this information
where these third parties either have your consent or are otherwise legally permitted or
required to share your personal information with us.
We collect this information in order to make available to you our services or products and to
communicate with you in relation to our services or products. We may use the information
collected to:
1. Allow us to process a booking for a product or service which you purchase from us;
2. Create a profile for you on our client database;
3. Send you our newsletters and/or provide you with information, products or services
that you request from us or which we feel may interest you, where you have
consented to be contacted for such purposes;
4. Respond to enquiries you make about our services or products;
5. Ask you to take part in surveys or quiz events;
6. Ensure that content from our site is presented to you in the most effective manner for
you and your computer or device;
7. Allow you to access and utilise the service or product you have purchased from us;
8. Notify you about changes to our services or products;
9. Provide personalised content and advertising that is targeted to your interests;
10. Get feedback from you regarding the quality of our services or products.
We will only share your personal data with third party service providers where it is necessary
for the delivery of our products or services, and only where we are confident that and such
third party service providers have appropriate data protection systems and measures in
place that are compliant with UK Data Protection Legislation.
We will not give consent to third party service providers or platforms to use your information,
including audio and video recordings, for purposes other than those for which the information
was collected and which are necessary for the delivery of our products and services. We will
not give consent for your information to be used by third party service providers for the
training and development of AI modelling software, or similar purposes.
How we store and transfer your information
We have in place appropriate technical and organisational measures to ensure the security,
confidentiality, integrity and availability of personal data we control. Your information is
securely stored and is not publicly accessible or stored in any public domain – it is
accessible to our employees and affiliates only, and is password protected.
Your information may also be stored on our third party email marketing platform, Shopify, if
you purchase from our website. To learn more about how Shopify use your data click here.
We may store or process your data on cloud based platforms or service providers whose
servers are based outside of the UK/EEA which may constitute a transfer of data under
GDPR. We will only use such third party service providers where we are confident that
appropriate safeguards are in place to ensure that any personal data transferred outside of
the UK/EEA is subject to an equivalent level of security and protection as required under UK
Data Protection Legislation, such as the UK Extension to the EU-U.S. Data Privacy
Framework. To learn more about the EU-U.S. Data Privacy Framework, visit the U.S
Department of Commerce’s website at: Home (dataprivacyframework.gov)
We also have in place appropriate procedures to handle any potential Personal Data
Breaches, in accordance with Data Protection Legislation. Any such breaches will be
reported to the relevant supervisory authority and notified to the affected data subjects
where we are legally required to do so.
We will only keep your personal data for as long as is necessary to meet the requirements
for which it was collected. This will vary depending on the nature of the requirements and the
processing, but apart from in exceptional circumstances where longer retention is necessary
we will only retain your personal data for up to six years. After this period of time we will
delete your personal data unless there is a legitimate business reason to retain all or parts of
the data we hold.
Legal basis for processing your data
The General Data Protection Regulation (GDPR) provides that processing of your data shall
only be lawful if and to the extent that at least one of the following applies:
1. You have consented;
2. For the performance of a contract;
3. For compliance with a legal obligation which we must perform;
4. To protect the vital interests of your or another person;
5. It is in the public interest;
6. It is in the legitimate interests pursued by us or a third party.
We collect data for the purposes set out above. All personal data is managed to ensure that
it is either erased from our system when it is no longer required for the purpose for which it
was collected, retained for legal reasons or minimised and retained.
Any special category data collected from you has special protection and is limited to that
permissible by law. In all instances where special category data is collected we will obtain
your express consent.
Your legal rights as a data subject
You have a number of legal rights in relation to the personal data that we hold about you and
you can exercise your rights by contacting us using the details at the end of this statement.
These rights include:
1. the right to obtain information regarding the processing of your personal data and
access to the personal data which we hold about you. If you wish to access your
personal data please email us at the address provided in this statement;
2. the right to withdraw your consent to our processing of your personal data at any
time. Please note, however, that we may still be entitled to process your personal
data if we have another legitimate reason (other than consent) to do so;
3. in some circumstances, the right to receive some personal data in a structured,
commonly used and machine-readable format and/or request that we transmit those
data to a third party where this is technically feasible. Please note that this right only
applies to personal data that you have provided to us;
4. the right to request that we correct your personal data if it is inaccurate or incomplete;
5. the right to request that we erase your personal data in certain circumstances.
Please note that there may be circumstances where you ask us to erase your
personal data but we must retain it;
6. the right to request that we restrict our processing of your personal data in certain
circumstances. Again, there may be circumstances where you ask us to restrict our
processing of your personal data but we must refuse that request;
7. the right to lodge a complaint with the applicable data protection regulator, in the UK
this is the Information Commissioner’s Office (ICO).
8. when we are processing on the grounds of legitimate interest, you have the right to
object to the processing and we must stop unless we have an overriding reason
which will be communicated to you.
Links from our website
Our Site contains links to and from other websites which are operated by individuals and
companies over which we have no direct control. If you follow a link to any of these websites,
please note that these websites have their own privacy and terms of use polices. We do not
accept any responsibility or liability for these policies. We advise you to check the policies for
third party sites before you submit any personal data to the website.
Marketing emails
We may send you marketing emails and communications when you have opted in or
otherwise given consent for us to do so. We will make it as easy as we can for you to opt out
of unwanted processing, providing it does not restrict our ability to provide you with the
primary service you have requested.
Please note if you wish to unsubscribe from any marketing emails that you have signed up
for, you can do so by emailing us directly or clicking onto the unsubscribe link on the
marketing email that was sent to you. It may take 24 hours for this to become effective.
Cookies and website analytics
We use website analytics to provide the best user experience and service to you and to
evaluate and improve our site. We utilise third party data analytics service providers to
improve our visibility and to monitor website browser behaviour and navigation across our
site.
These third-party data analytics service providers collect this information using cookies on
our behalf in accordance with our instructions and in line with their own privacy policies. Our
service providers may collect the following data about the way you use our Site, which will
almost always be anonymised and aggregated before reporting back to us:
1. Number of visitors to our Site;
2. Pages visited whilst using the Site and time spent per page;
3. Page interaction information, such as scrolling, clicks and browsing methods;
4. Source location and details about where users go when they leave the Site;
5. Page response times and any download errors;
6. Technical information relating to end user devices, such as IP address or browser
plug-in.
From time to time we may use the information collected about you to present you with
targeted advertisements using platforms such as Facebook, X (formerly known as Twitter),
Google and/or Instagram.
If you wish to limit or reject cookies associated with our website you can do this in your
browser settings. Please be aware that by choosing to limit or reject cookies from our
website may you may not be able to use or benefit from certain features, particularly the
features designed to personalise your experience.
Right to Complain
Under the GDPR you have a right to complain. In order to raise any complaints with us you
should:
1. Send us an email to lish@beautyxlish.com with your complaint
2. Ensure that you include the following in the subject line “Data Protection Complaint”
3. Provide all supporting information including relevant dates of communication, where
the communications took place e.g. via email or on social media, provide copies of all
relevant communications.
4. Do not provide a copy of your identification documentation until requested so that we
do not hold additional personal information unless it is required.
You will receive an initial response to your complaint within 7 days. Within that response, we
will outline our timescales for investigation and providing a substantive response which may
be another 28 days.
We hope to be able to resolve your compliant directly but you do have the right to complain
directly to the ICO. Should you still have concerns about the way in which we manage your
personal data then you can also contact the relevant supervisory authority, which in the UK
is the Information Commissioner’s Office: Contact us | ICO
If you have any questions or concerns regarding our data protection or privacy policies,
please contact us lish@beautyxlish.com and we will be happy to respond to any concerns.
Changes to our policy & future processing
This Privacy Statement was last updated in May 2026 and is reviewed every 6 months, or
upon changes to relevant Data Protection Legislation being published, whichever is sooner.
We do not intend to process your personal information except for the reasons stated within
this Privacy Statement. We reserve the right to update this Privacy Statement from time to
time. Where appropriate, we shall contact you to notify you of any material changes to the
Privacy Statement. You should also refer to our website periodically so that you may access
and view our updated Privacy Statement. This will ensure that you understand how we are
using your personal data and your legal rights around our usage of such personal data.
If you have any questions or concerns regarding our data protection or privacy policies,
please contact us lish@beautyxlish.com and we will be happy to respond to any concerns.
Should you still have concerns about the way in which we manage your personal data then
you should contact the relevant supervisory authority, which in the UK is the Information
Commissioner’s Office: Contact us | ICO

Introduction

These terms of use set out how you (the User) can use this Site. Please read them carefully.
Our Privacy Statement is set out in a separate page and confirms how we use data relating
to you and it forms part of these Terms.
Separate legal terms apply to purchases made via this Site. These terms may change from
time to time and the terms in force will be displayed on this page.
About Us and How to Contact Us
Beauty Abundance Empire Ltd is limited company, incorporated and registered in England
and Wales with company number 1570271615702716 with registered office at 124 City
Road, London, EC1V 2NX. Alternatively you may contact us by email: lish@beautyxlish.com
From time to time you may also see our name appear as “BeautyXLish” this is our trading
name and relates to the same legal entity, Beauty Abundance Empire Ltd.
Site Use
By visiting beauty.xlish.com you are agreeing to these Terms, as set out below. Should you
not wish to accept the Terms of Use for this Site in full you should cease using this Site
immediately.
This website, beauty.xlish.com will be referred to as the “Site”. All visitors to the Site will be
referred to as “user” “you” or “your”. As a user, you will be bound by these Terms of Use
which may also be referred to as “Terms”. References to “we” “us” and “our” refer to Beauty
Abundance Empire Ltd. Accessing and using the Site constitutes acceptance of the Terms of
Use.
By using this Site you agree to the Terms without modification. We reserve the right to
amend the Terms of this Site and on doing so we will update these Terms and Conditions.
This Site is intended for use by persons who are a minimum of 18 years old.
You must not copy, share or disseminate the information on this Site which is subject to
copyright for which all rights are reserved.
This Site is directed to people residing in the United Kingdom. We do not represent that the
content will be available or appropriate in other locations. This Site is written in English and
we do not take responsibility for any translations which are applied to this Site.
In using this Site you may encounter comments and/or content supplied by other users. The
information contained within user comments is not verified or approved by us. The views
expressed by other users on the Site do not represent our views or values.
Terms
The content on this Site, and the associated social media channels (via @beautyxlish_) and
email marketing, will include information on teaching women how to start and scale their
beauty business. All content is intended for informational purposes only. None of the content
in emails, blog posts or social media posts should be construed as specific business,
financial, legal or medical advice.
In addition to these Terms of Use please be aware of our Privacy Statement and Terms and
Conditions of Sale which include important information about how you can purchase from us
and which are set out separately on our Site.
Site Operation
This Site is available free of charge.
We do not guarantee the availability of any Site or content. We reserve all rights to withdraw,
suspend or restrict the content at any time for any reasons. Where possible, we will give you
reasonable notice if the Site is to be suspended.
We do not guarantee that this Site will be secure or free from bugs or viruses.
You are responsible for configuring your information technology, computer programmes and
platform to access our Site. You should use your own virus protection software.
Intellectual Property
This Site contains intellectual property created and owned by Beauty Abundance Empire
unless otherwise stated. The Intellectual Property includes all content on the Site. Content
means any text, graphics, audio and video and also extends to the page layouts of this Site
and any social media channels and emails. All photographs and videos on this website and
the connected social media channels are subject to copyright, and all rights are reserved.
You may not use our intellectual property in any way. This includes but is not limited to
republishing or sharing any text, graphics, audio and video and also extends to the page
layouts of this Site and any social media channels and emails.
Should you wish to utilise the content on this Site please contact us via email to make your
request. You must receive written permission to repurpose, copy and/or modify any content
on this Site, or content which is shared to you by email or on social media, and be notified of
any relevant licensing fees for use.
Loss or Damage
Notwithstanding any of these Terms, we do not intend to exclude or limit our liability to you
where it would be unlawful to do so. We do not exclude or limit liability for death or personal
injury caused by our negligence or the negligence of our employees, agents or
subcontractors and for fraud or fraudulent misrepresentation.
We have no liability to you for any loss of profit, loss of business, business interruption or
loss of business opportunity.
If defective digital content that we have supplied to you damages a device or digital content
belonging to you, and this is caused by our failure to use reasonable care and skill, we will
either repair the damage or pay you compensation, subject to the provision of evidence of
such damage.
Disclaimers
The information on this website is intended for entertainment and information purposes only
and does not constitute financial, legal or medical advice. The information on this Site is
provided without any representations or warranties, express or implied. You must obtain
professional or specialist advice before taking, or refraining from taking, any action on the
basis of the content on our Site.
This website and/or our associated social media channels may contain content created by AI
or other automated technologies, or with assistance from AI or other automated
technologies. Where possible we try to include a disclaimer alongside the relevant content,
such as an image, to provide an extra warning, but it is not always possible to do so. All AI
generated content is provided for informational purposes only and should not be relied upon
for any specific purpose without verification of its accuracy or completeness.
Any information provided relating to earnings is an example only and we cannot and do not
guarantee success or earnings of any kind. We are not responsible for any action, or
inaction, which you take as a result of information on this Site.
Although reasonable efforts are made to update the information on this Site, we make no
representations, warranties or guarantees, whether express or implied, that the content on
our Site is accurate, complete or up to date.
Viewing the information on this Site does not constitute a contractual relationship between
you and us.
Nothing in this disclaimer will:
(a)
(b)
(c)
(d)
limit or exclude any liability for death or personal injury resulting from
negligence;
limit or exclude any liability for fraud or fraudulent misrepresentation;
limit any liabilities in any way that is not permitted under applicable law; or
exclude any liabilities that may not be excluded under applicable law.
This Site may contain links to other sites. These sites are not under our control and we
cannot be responsible for any actions or events arising from you following any links from this
Site. Links are provided for informational purposes only and should not be interpreted as
approval or endorsement by us.
Any comments on our blog or social media channels are not endorsed or verified by us.
We are not responsible for the comments on our Site made by third parties. Should we
become aware of comments which are likely to be distressing we will remove them from our
Site. Removal of comments does not indicate that any compensation will be awarded, it will
not, comments are removed to ensure enjoyment for Site users.
Jurisdiction and Dispute Resolution
These Terms are governed by the laws of England & Wales. The Courts of England & Wales
have exclusive jurisdiction for any matter and proceedings arising out of the use of this Site.
Cookies Policy
This Site uses cookies; small files of letters and numbers that are automatically placed on
your machine – if you agree - to help our Site provide a better user experience.
We use them to:
● Deliver marketing and advertising which we think you may be interested in
● Remember information about you so that you don’t have to input it over, and over
and over.
● And to personalise your use of our website, by remembering your preference and
settings
● Keep you signed in on your different devices
● Help us to provide a better service
Our Cookies Notice
Our Site enables script (e.g. cookies) that is able to read, store and write information on your
browser and in your device. Cookies do not typically include identifying personal information
but cookies may also be linked to personal identifiers which are stored about you, such as
your IP address, session details and browsing activity.
We use cookies for a number of functions including to retain your user preferences, store
information from elements of our Site such as shopping carts, and to provide anonymised
tracking data to third party applications such as Google Analytics. These cookies are likely to
be analytical/performance cookies or targeting cookies. We also use the information to
deliver content, maintain security, enable user choice and to improve our Site. You can reject
all non-essential processing by choosing to accept only necessary cookies.
In general, cookies should make your browsing experience better. You may prefer to disable
cookies which you can do by disabling cookies in your browser. We suggest following the
steps via the ‘Help’ tool of your browser. Please note that if you change your browser
settings to block all cookies (including essential cookies) you may not be able to access
some or all of our Site.
Except for essential cookies, all cookies expire within a reasonable period of time.
Types of cookies which may be used:
Session cookies - These cookies only last as long as your online session and they disappear
once you close your browser.
Persistent cookies - These cookies stay on your device after your browser has been closed
and remain for a specific period of time. These types of cookies help us to remember your
preferences for next time and they may also track your activity. For example, if you join our
website via an affiliate link, cookies will track your activity if you return at a later date and
make a purchase.
Strictly necessary cookies - These cookies let you into our website. Without them we can’t
deliver our website to you. There is certain information that our website has to collect in
order to perform. An example would be the use of your login information, without it you
cannot gain entry to password protected content.
Functional cookies - These cookies help us to personalise your experience on our Site by
remembering your preferences and settings. An example of this may be that our Site may
remember if you’ve visited before so that you don’t get a pop-up if you’re not a new visitor.
Performance cookies - These cookies help us to ensure that our website is working properly
and allows us to fix any errors.
Advertising cookies – We may use advertising cookies to track your activity and then send
you targeted advertising.
Miscellaneous
Whilst using this Site you may provide personal information about yourself including your
name and email address. When providing these details, you agree to provide accurate and
up to date information.
For the avoidance of doubt these Terms stand as terms only, there is no intention to create a
contract with you at this point.